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	<title>Doubletime Talk &#187; SEO</title>
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		<title>Can using your competitor&#8217;s name take traffic from their site?</title>
		<link>http://www.doubletimemarketing.com/talk/2009/09/can-using-your-competitors-name-take-traffic-from-their-site/</link>
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		<pubDate>Tue, 22 Sep 2009 14:13:29 +0000</pubDate>
		<dc:creator>Billy</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Google]]></category>
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		<description><![CDATA[I&#8217;ve been asked if using competitor information can help you &#8216;steal&#8217; traffic from them, and my answer has always been &#8216;not really.&#8217; Here&#8217;s why: Search engines use lots of information from your site to determine when and where it&#8217;s returned in search results. The content on your site is the number-one source of keywords, with [...]]]></description>
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