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	<title>Doubletime Talk &#187; Links</title>
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	<description>News about branding, search engine optimization and online marketing to help you get noticed.</description>
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		<title>How Google’s Algorithm Rules the Web</title>
		<link>http://www.doubletimemarketing.com/talk/2010/02/how-google%e2%80%99s-algorithm-rules-the-web/</link>
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		<pubDate>Tue, 23 Feb 2010 17:14:57 +0000</pubDate>
		<dc:creator>Billy</dc:creator>
				<category><![CDATA[Links]]></category>
		<category><![CDATA[SEO]]></category>

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		<description><![CDATA[This is a fantastic article from Wired about how Google works. Check this out: The Audrey Fino failure led Singhal on a multiyear quest to improve the way the system deals with names — which account for 8 percent of all searches. To crack it, he had to master the black art of “bi-gram breakage” [...]]]></description>
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