Information systems for color blind visitors

I must admit that I haven’t thought about what my designs look like to color blind viewers. I assume that the typical web designer and developers don’t consider it, either. I know how frustrating it can be, because my dad is red/green color blind and we had a good time as kids laughing at some of his wardrobe decisions. I also remember helping with electrical projects and being his wire spotter—after all, the difference between the red and green wire is pretty important. (more…)

Yes! 50 Scientifically Proven Ways to Be Persuasive

This is not your typical list of social etiquette tips, like ‘have a firm handshake’ or ‘look them in the eye,’ but a fascinating list on the science of persuasion. Check out number 20:

Asking for little goes a long way. Researchers went door-to-door asking for American Cancer Society donations. Group A just asked for a donation, group B ended their spiel with “even a penny would help”. Results? 28.6% response rate for Group A vs. 50% response for Group B.

Can using your competitor’s name take traffic from their site?

I’ve been asked if using competitor information can help you ‘steal’ traffic from them, and my answer has always been ‘not really.’ Here’s why: (more…)


Welcome to Doubletime Talk.

Simply stated, our work involves helping businesses communicate more efficiently. That means creating a logo that speaks on many different levels, optimizing web sites to talk to search engines, and manage a social network to communicate with your customers.

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