Bing overtakes Yahoo!

Microsoft’s Bing officially surpasses Yahoo! as the #2 search engine globally. While Yahoo! still has the edge in U. S. markets, it’s only a matter of time before Bing overtakes them here, too.

Read about it at Businesswire.com


Develop your story for a more engaging presentation

All too often, I’m asked to somehow make dry reports or presentations exciting by my clients – as if simply changing the Powerpoint background will make customers pay more attention.

This video says exactly what I try to communicate, which is to focus your message and discover the human benefit of what you’re trying to say.

Engage Through Storytelling


How Google’s Algorithm Rules the Web

This is a fantastic article from Wired about how Google works. Check this out:

The Audrey Fino failure led Singhal on a multiyear quest to improve the way the system deals with names — which account for 8 percent of all searches. To crack it, he had to master the black art of “bi-gram breakage” — that is, separating multiple words into discrete units. For instance, “new york” represents two words that go together (a bi-gram). But so would the three words in “new york times,” which clearly indicate a different kind of search. And everything changes when the query is “new york times square.” Humans can make these distinctions instantly, but Google does not have a Brazil-like back room with hundreds of thousands of cubicle jockeys. It relies on algorithms.


Is it easy to do business with you?

There’s no reason why small business owners shouldn’t maximize their online potential. After all, there’s usually much less bureaucracy when it comes to making changes for a small business, but many owners don’t know what to change.

The key is to make it as easy to do business with you online as it is offline, since the more business you conduct online, the lower your overhead is likely to be. If you’re selling products, it is crucial you offer an online catalog. In the Market Barometer survey, many respondents decided not to tackle that on their own. Instead, they reported that they focused on their “core strengths” and turned to experts for help creating online catalogs or developing new sales strategies.

Contact the web design experts for your web design needs so you can concentrate on your own core strengths.


The importance of a good online strategy and the death of ‘Gourmet’ magazine

Our story so far:

Gourmet Magazine‘Gourmet’ magazine has given up the ghost after a generation, with some offering their theories and opinions. One opinion comes from Christopher Kimball, editor of Cooks Illustrated and front man of America’s Test Kitchen, via NYT.
(more…)


Information systems for color blind visitors

I must admit that I haven’t thought about what my designs look like to color blind viewers. I assume that the typical web designer and developers don’t consider it, either. I know how frustrating it can be, because my dad is red/green color blind and we had a good time as kids laughing at some of his wardrobe decisions. I also remember helping with electrical projects and being his wire spotter—after all, the difference between the red and green wire is pretty important. (more…)


Yes! 50 Scientifically Proven Ways to Be Persuasive

This is not your typical list of social etiquette tips, like ‘have a firm handshake’ or ‘look them in the eye,’ but a fascinating list on the science of persuasion. Check out number 20:

Asking for little goes a long way. Researchers went door-to-door asking for American Cancer Society donations. Group A just asked for a donation, group B ended their spiel with “even a penny would help”. Results? 28.6% response rate for Group A vs. 50% response for Group B.


Can using your competitor’s name take traffic from their site?

I’ve been asked if using competitor information can help you ‘steal’ traffic from them, and my answer has always been ‘not really.’ Here’s why: (more…)


Introductions

Welcome to Doubletime Talk.

Simply stated, our work involves helping businesses communicate more efficiently. That means creating a logo that speaks on many different levels, optimizing web sites to talk to search engines, and manage a social network to communicate with your customers.

Thanks for visiting! I hope to see you around again.